Our company

Our company
Our company


John Deere, the blacksmith who founded Deere & Company, secured his place in history with the invention of a self-scouring steel plough that helped open up the American prairies of the mid-West to agriculture in the early part of the 19th century.


David Lowes, the founder of Greenlay Ltd of Cramlington in Northumberland made his own mark on the company’s history, by effectively pioneering the use of John Deere diesel engined lawn tractors for commercial mowing in the UK. Indeed, David started selling John Deere lawn & garden equipment in 1971, 15 years before John Deere UK set up its own groundscare division in 1986.


David started as an apprentice motor mechanic after leaving school at 15, and then worked for a number of machinery businesses before setting up Greenlay with his wife Judith. The foundations of the company were laid.


Greenlay has grown into a successful Horticultural Machinery Specialist by sticking to the principles laid down by our founder. “We’ve always put service support and customer relations as the highest priorities, our whole business was built on this,” says David. “Our staff are very important to us too – just as I could never have got where I am without the help of my wife Judith, the business relies very heavily on the people we employ, and most have been with us for a good number of years.“At the end of the day, our customers come first. If we ever take our eye off the service aspect, we’ll suffer. Our top priority is, we always listen to what the customer has to say, and we have to try to deliver what they want. I’d like to think we’ve set a benchmark for service in the area.”


The longest serving John Deere Groundcare Dealer in the UK our company operates from a purpose built facility in Cramlington Northumberland serving both the Professional Groundcare and Sports Turf market as well as the Domestic Garden Machinery market. Outdoor sales staff are on hand to give advice to the professional customer such as Golf Clubs, Local Authorities and Contractors. There is a 2000sq ft showroom displaying a huge range of domestic Lawnmowers, Strimmers, Blowers, Lawn Tractors etc. and showroom staff are available to discuss the needs of Domestic Customers. We take pride in not being pushy. The emphasis is on striving to ensure that the customer gets the best machine for the job at great value prices.


The company have taken the decision not to ship machinery in boxes to end users. All machinery is inspected and prepared for sale by trained workshop staff prior to hand over by the sales team. This ensures a high level of customer satisfaction. We only supply products which we can back up after the sale. Delivery is free of charge on all machinery orders for customers in Northumberland, Tyne & Wear, Co Durham and Teeside. 


We believe that you never regret buying quality and invite you to contact us to put us to the test.